ETOP(Environmental Threat and Opportunity Profile) is a technique to structure environmental involves: Dividing the environment. Environmental Threat and Opportunity Profile (Etop) – Download as Powerpoint Presentation .ppt /.pptx), PDF File .pdf), Text File .txt) or view presentation. ETOP analysis is a management tool that analyses environmental information and determines the relative impact of threats and opportunities for the systematic .

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Global Competitiveness Index for igniting economic growth. Ironically, stronger organizations can be exposed to a greater level of threats than weaker organizations, because success raises envy and competition which a successful organization needs to fight to get ahead.

A company that bungles or ignores its image is likely to encounter a variety of problems. GE is cash rich company.

ETOP-Environmental Threat and Opportunity Profile

This example relates to a hypothetical company but the illustration is realistic based n the current Indian business environment. It is considering setting up gas based power generation projects in states like- Madhya Pradesh, Odisha and Uttar Pradesh.

This is achieved by brainstorming. As shown in the table motorbike manufacturing is an attractive proposition due to the many opportunities operating in the environment.

ETOP-Environmental Threat and Opportunity Profile

Import envjronmental machinery under OGL list possible. Leadership matters a lot in controlling the internal environment. While it plans to set up thermal power plants in states like Andhra Pradesh, Chhattisgarh, West Bengal, Jharkhand and Bihar which produce coal, this is indeed good news. You must be logged in to post a comment.

It usually relates to events, trends, profille, natural calamities and expectations. GE specializes in growth areas such as drilling equipment and compressors. Each of the major factors pertaining to a particular sector of environment may be divided into sub-sectors and their effects studied.

Traditional managers give explicit instructions to employees, while progressive managers empower employees to make many of their own decisions.


Business Management Lesson: Environmental Threat & Opportunities Profile (ETOP)

Methods, Techniques and other Details. Kpportunity contrast the implications of this ETOP for a new manufacturer who is planning to enter this industry.

Data should be collected from good sources otherwise the entire process of environmental scanning may go waste. Use Balanced Scorecard for effective strategic implementation August 21, Ajd of external threats include new and existing regulations, new and existing competitors, new technologies that may make products or services obsolete, unstable political and legal systems in foreign markets and economic downturns.

Customer preference for motorbike, which are fashionable, easy to ride and durable. Business environment analysis is a regular business feature. Leave a Reply Click here to cancel reply. This would enable managers to violate strategies when it is necessary.

Though the market environment would still ehop favorable, much would depend on the extent to which the company is able to ensure the supply of raw materials and components, and have access to the latest technology and have the facilities to use it.

Changes in philosophy and leadership style are under the control of the manager. A summary ETOP may only show the major factors for the sake of simplicity. Once ehop organization gets into reputation problems, it goes on growing like weeds in a garden. Oil and gas majors like Cairn, ONGC and Reliance have lined up plans for huge investments in-order to increase oil and gas production in the country, which has fuelled the growth.

However, managing the strengths of internal operations is the key to business success. Although the technique of dividing various environmental factors into specific sectors and evaluating them as opportunities and threats is suggested by some authors, it must be carefully noted that each sector is not exclusive of the other. A matrix of comparison is drawn where one item or factor is threa with other items after which the scores arrived at are added and ettop for each factor and total weight age score calculated for prioritizing each of the factors.


The downstream sector is a term commonly used to refer to the refining of crude oil and the selling and distribution of natural gas and products derived from crude oil.

India is weak in it. Environmenal main business of the company is in Motor Bike manufacturing for the domestic and exports markets.

ETOP Analysis

Environmental scanning is the monitoring, evaluating, and disseminating of information from the external and internal environment to key people within the corporation or organization. Approaches and Techniques Used for Environmental Scanning. The preparation of an ETOP provides a clear picture for organization stop formulate strategies to take advantage of the opportunities and counter the threats in its environment.

Importance of Maps November 25, The optimum level of flexibility should be maintained. Regards Vinay Kumar Sharma.

Environmental Science, Engineering and Management. Since the company is an established manufacturer of motorbike, it has a favorable supplier as well as technological environment.

There are number of uncertainties exist in a business situation and so a company can be greatly benefited buy devising proactive and flexible strategies in their plans, structures, strategy etc. What is a business integration strategy? It results in a quantity of information related to forces in the environment. Managing image of an organization is most important in the external environment.

Matrix Structure suits businesses with diverse products and diverse markets. When organizations are alert and have enough resource they can turn a threat into an opportunity, such as a new technology that may displace one of the key products but also provides an opportunity for new product development.